Asus has been pretty clear about their focus on design, style and fashion regarding the ZenPad tablets. Italy is a market known for design and so it’s not surprising that the launch event would emphasize the customization and color options available.
As we’ve seen in other markets, Asus has presented a “Zensation” event which has been used to unveil the new tablets along with the prices.
[source: Asus Italy Facebook]